The report reveals that grocery e-commerce sales – defined as encompassing delivery, pickup, and ship-to-home services—will reach nearly $120 billion annually by the end of 2028, accounting for 12.7% of total U.S. grocery sales. Additionally, online grocery sales, excluding ship-to-home orders will make up 10.7% of total grocery sales within five years. Ship-to-home, which uses carriers like FedEx and UPS, is a service most grocers don’t offer.“
Two factors are creating significant headwinds that impact our eGrocery forecast,” said David Bishop, partner at Brick Meets Click. “First, the market is maturing. Nearly all of the people interested in online grocery shopping have used it at least once by now. Second, even though inflation has recently fallen faster than expected, its cumulative effect continues to drive a flight-to-value behavior in grocery shopping and that will slow topline sales growth.”
Source: Why Grocery Shoppers are Leaving Stores to Buy Their Food Online – Supply Chain 24/7